20 years of Market Research experience:

Our research service integrates all sources of data to provide timely,
cost-effective and relevant information.

Some of our experience includes:

Brand Optimization
Company:  Manufacturer
Business Issue:  No consistent corporate identity - each division had distinctively different designs and messages.
Research:  Explored responses of several different messages among many customers.
Conclusion:  Identified one optimum position for all divisions.
Changes implemented:
Developed and implemented consistent corporate brand and communication worldwide.
Results:
- Developed one corporate communication  strategy to strengthen the entire position of the  manufacturer
- Saved over $ 1,000,000

Competitive Intelligence
Company:  Manufacturer
Business Issue:  Needed to understand the competition
Research:  All secondary - web based
Conclusion:
Competitors product offerings are clustered by the degree of technology and complexity.
Changes implemented:
Focused acquisitions and mergers targets toward competitors that truly offer complementary products in addition to financial performance.
Results: Currently in acquisition negotiations with several companies.

Targeting Multiple Customers
Company:  Manufacturer
Business Issue:  Needed to understand the role of multiple customers and their involvement with purchasing.
Research:  In-depth and quantitative interviews with three different customer types (i.e. physicians, clinical professionals and health care administration) for four strategic business units
Conclusions:
- identified competitive position
- displayed satisfaction and retention relationships
- understood the purchasing process by customer type and for each strategic business unit
Changes implemented: Modified pricing strategy and developed succinct marketing strategies for each customer type.
Results:  Strengthened the market position among all customers.

Health Plan Maternity Program
Company:  Insurance
Business Issue:  A major client was threatening to discontinue the maternity program
Research:  Conducted several focus groups of participants enrolled actively in program and patients that delivered babies.
Conclusion:  Maternity patients demand quality providers and require complete follow through. These patients are very informed regarding services provided and qualifications of providers.
Changes implemented: Changed promotional materials to highlight qualifications of OB/GYN's in network and enhanced information disseminated.
Results: Retained client